When the MariaDB Database Innovation Summit 2021 transitioned to a fully virtual format, it needed a branded, scalable microsite that could support live video sessions, real-time updates, and seamless attendee engagement. The platform had to be intuitive, visually cohesive, and optimized for performance across all devices.

Key challenges included:

• Creating a user-friendly interface for navigating multiple live sessions.

• Ensuring brand consistency across the microsite, presentations, and video content.

• Optimizing for performance while handling dynamic content updates.

Attendees often struggled with virtual event fatigue and difficulty tracking sessions, requiring a solution that prioritized clarity, engagement, and ease of use.

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To streamline the user experience, I developed a scalable design system that maintained consistency across all event materials. The microsite was structured as a centralized hub, featuring:

• A branded interface aligned with MariaDB’s visual identity.

• A dynamic agenda system, allowing for real-time schedule updates.

• An interactive video player, making it easy to switch between live sessions.

• Optimized layouts and compressed assets to ensure fast load times across devices.

The result was a seamless, high-performing virtual event that enhanced attendee engagement and streamlined content delivery.

• Highest virtual attendance compared to previous online events.

• Scalable framework used for future conferences, reducing setup time.

• Real-time updates improved usability and session tracking.

• Positive stakeholder feedback, praised for its branding, navigation, and responsiveness.

• Optimized performance, ensuring fast load times and smooth video playback.

By balancing design efficiency with interactivity, the microsite kept audiences engaged, informed, and connected—a testament to the power of strategic UX and brand-driven digital experiences.