Challenge
SF-Marin Food Bank needed a large-scale, multi-channel campaign to reach communities across San Francisco through digital, transit, and print ads. Several challenges needed to be addressed:
- Managing Multiple Asset Versions Efficiently:
Each asset required a unique copy, color, and imagery, demanding tight organization to prevent errors.
- Ensuring Scalability Across All Deliverables:
A single change could trigger updates across countless deliverables, making scalability a key challenge.
- Maintaining Brand Consistency Across Formats:
A consistent, polished look across digital and print was essential to preserving brand integrity and impact.
Approach
To keep production efficient and scalable, a structured workflow was implemented:
- Streamlined File Management System:
Developed a system to track iterations and version updates with ease.
- Master Templates for Quick Adaptations:
Enabled rapid adjustments across formats while minimizing inconsistencies.
- Digitally Retouched & Color-Corrected Assets:
Ensured a professional, high-quality look across all channels.
- Refined Production Workflows:
Helped the team reduce turnaround times while maintaining top-tier quality.
Impact
The campaign’s streamlined execution led to measurable success:
- Seamless Version Control Across Platforms:
The campaign rolled out smoothly, with no missed updates or inconsistencies.
- Increased Agility for Last-Minute Changes:
The production process became more agile, allowing the team to adapt quickly.
- Expanded Community Reach:
The campaign successfully reached thousands of people across San Francisco,strengthening SF-Marin Food Bank’s mission and engaging communities in the fight against food insecurity.
