Unison
With a company-wide rebrand underway, Unison required a comprehensive suite of digital and print assets, including email and digital mailers, presentations, social media ads, video ads, informational videos, and graphic financial diagrams.
Challenge
Unison needed a strong, scalable digital brand presence to support its marketing, real estate, and legal teams. With a company-wide rebrand underway, several challenges needed to be addressed:
- Establishing a Cohesive Digital Brand Presence: The existing brand lacked consistency across investment pitches, presentations, brochures, and digital campaigns.
- Improving Scalability & Usability:
The branding had usability gaps, leading to inconsistencies in visual assets across teams.
- Creating a Streamlined Request System:
There was no centralized system for managing brand requests across multiple departments.
Approach
To create a scalable, user-friendly brand system, a structured workflow was introduced:
- Refined & Expanded Rebrand Guidelines:
Ensured brand assets worked seamlessly across digital and print.
- Cross-Team Collaboration:
Partnered with marketing, real estate, and legal teams to ensure alignment and accessibility.
- Comprehensive Asset Development:
Designed a full suite of materials, including investment decks, customer presentations, real estate brochures, and digital campaigns.
- Workflows & Team Training:
Established structured workflows and trained new team members to ensure long-term consistency.
Impact
The updated brand system streamlined execution, ensuring seamless integration across all channels and improving usability.
- Increased Production Efficiency:
The new workflow enabled the team to scale production without errors or delays.
- Enhanced Brand Consistency:
The refined guidelines strengthened Unison’s brand presence, supporting key business initiatives.
- Future-Proofed for Growth:
A structured request system improved efficiency, eliminating inconsistencies and allowing the brand to scale effectively.
