Unison

With a company-wide rebrand underway, Unison required a comprehensive suite of digital and print assets, including email and digital mailers, presentations, social media ads, video ads, informational videos, and graphic financial diagrams.

CLient Name

Unison

Project

Brand Redesign

Role

Visual Design

Production Optimization

Production Design

User Experience

Creative Direction

Art Direction

Apps used

Challenge

Unison needed a strong, scalable digital brand presence to support its marketing, real estate, and legal teams. With a company-wide rebrand underway, several challenges needed to be addressed:

  • Establishing a Cohesive Digital Brand Presence: The existing brand lacked consistency across investment pitches, presentations, brochures, and digital campaigns.
  • Improving Scalability & Usability:
    The branding had usability gaps, leading to inconsistencies in visual assets across teams.
  • Creating a Streamlined Request System:
    There was no centralized system for managing brand requests across multiple departments.

Approach

To create a scalable, user-friendly brand system, a structured workflow was introduced:

  • Refined & Expanded Rebrand Guidelines:
    Ensured brand assets worked seamlessly across digital and print.
  • Cross-Team Collaboration:
    Partnered with marketing, real estate, and legal teams to ensure alignment and accessibility.
  • Comprehensive Asset Development:
    Designed a full suite of materials, including investment decks, customer presentations, real estate brochures, and digital campaigns.
  • Workflows & Team Training:
    Established structured workflows and trained new team members to ensure long-term consistency.

Impact

Unison needed a strong, scalable digital brand presence to support its marketing, real estate, and legal teams. With a company-wide rebrand underway, several challenges needed to be addressed:

  • Establishing a Cohesive Digital Brand Presence: The existing brand lacked consistency across investment pitches, presentations, brochures, and digital campaigns.
  • Improving Scalability & Usability:
    The branding had usability gaps, leading to inconsistencies in visual assets across teams.
  • Creating a Streamlined Request System:
    There was no centralized system for managing brand requests across multiple departments.